DTF Agency
Festival integration
IQOS x White Nights
Client: Philip Morris Ukraine
Services: Events
IQOS Space is the IQOS flagship shop working as a space for client meetings and relax. Its recognizable features are freshness, naturalness, and a maximum quantity of living plants evoking an oasis sensation in the city center. At the White Nights festival, we created the space's minimized version keeping its atmosphere and bio-tech concept.
Creating festival version of IQOS Space.
The zone was established as two geodomes with cosmic contents and different geometric shapes with IQOS branding.

The entire area was made of natural materials: 150 square meters of real grass, cut wood garden paths, and climbing plants. IQOS products were presented on meteorite-like stands with built-in information screens.