Client: Sailor Jerry
From old school to minimalism: a guide to the most popular tattoos in Ukraine
Orig: От олдскула к минимализму: гайд по самым популярным в Украине татуировкам.
The Sailor Jerry brand was a partner of the biggest tattoo festival in Ukraine named Tattoo Collection. The brand history is closely connected to this kind of art: sailor Jerry whose name gave a name for rum, in the 1930s founded a new tattoo style featuring thick lines and simple colors — the old school. Its subjects are the base of brand graphics.
We went to the event and talked to tattoo masters about the most favored by Ukrainians tattoo styles and common features of the people who chose similar pictures. As a result, we published a guide to the most popular tattoos in Ukraine with histories of each style emergence and key elements along with tattoo masters and their clients' stories.