The Erised: "One day we'll perform at Coachella, and Beyonce will give us respect"
orig: The Erised: «Однажды мы выступим на Coachella и нам респектнет Бейонсе»
The Grant's brand with the Stand Together slogan supports the idea of spending more time with friends. One of the permanent brand activities is partnering with a kicker championship. Even one of the key cocktails with Grant's whisky is called a Kicker.
We integrated the brand into the magazine interview having invited The Erised music band not only to chat about music and team work but also to have a kicker match and a couple of cocktails.