DTF Agency
DON'T TAKE FAKE
Annual festival & brand-show
The permanent agency project is an annual brand show and street culture festival don't Take Fake.

We are creating the platform where brands and their customers become close friends. It's visited by young people who travel a lot and follow world trends. They are interested in many things but always want to open something new.
Annual brand-show and street-culture festival.
For participants, it's a possibility to present themselves and their philosophy in two days to an audience of 10,000, to involve them into their community, and just to get to know them live. Syndicate and Basemnt Concept Store, SHIFT and FIRM grew with us. We are trusted by adidas Originals and G-Shock, Eastpak and Pepsi, Nokia and more than 50 Ukrainian and global brands.
We invent and create booths, installations, and activities together with numerous participants to show their idea and positioning. A skate park, a wall gallery, a break dance championship, a tattoo zone, and a music stage are created in partnership with congenial companies.

In eight years, we have made it from a small festival in the M17 art gallery to a large-scale event at the territory of VDNG, Kyiv Fortress, and Toronto-Kyiv complex.

Every year, we add more formats to the program. For example, in 2017 we organized a lecture zone where speakers shared their experience in building a brand strategy and store opening, as well as taught to communicate with media and understand contracts without legal education.
Some cases from DTF2018
adidas Originals

To represent the iconic adidas Falcon sneakers that were made specially for female audience all over the world, we built concept around idea of big theme park inside our brand-space.

Visitors could check their luck taking out different colors balls with the help of mechanic hand. Each color meant different prize – discounts, cotton candy portion or adidas products etc.

Everybody who published a photo with hashtag #falcon and #DTF8 took a chance to win a pair of new adidas Falcon sneakers. The winner was chosen by online voting via Telegram channel of DTF Magazine.


PUMA

PUMA zone consisted of two parts representing two different product stories - sneakers models.

First part was dedicated to PUMA RS-0 Sound and decorated in style and colors of global advertising campaign. We proposed people to play old school arcade games and compete in Guitar Hero battles with your own band to win new sneakers.

The other one was dedicated to PUMA Thunder Spectra sneakers and invited to take part in one on one competition in Dance Dance Revolution game. Or to take a photo in fluorescent lightning and create own sticker with PUMA x DON'T TAKE FAKE pattern.

Reebok

To highlight Reeboks Classic collection thru their rich story and close tights with artists we gave 8 pairs of sneakers to 8 different creatives to express their art on a sneakers canvas. Also we linked general mood of a space with Montana Cans zone that completed idea of synergy between brand, artists and viewers.

The background of space was designed by famous artists duet Sestry Feldman with their unique bright and cartoonish style.

The ceiling over the exhibition space between Reebok and Montana was decorated with a cans-made logotype of Reebok Classic.

Under Armour

Under Armour presented the new generation of a well-known basketball sneakers Curry 5 dedicated to famous player Steve Curry.

We prepared a zone looked like the real locker room with brand clothes left on shelves and an art installation made of gypsum copies of Under Armour basketball balls.

Main activity that we offered to visitors was basketball machine for parallel game.

G-Shock

G-Shock brand was presented in several ways:
1) Dry pool filled with 30 000 balls with tons of surprises hiden inside with super prize G-Shock watch ;

2) As a sponsor for Battle Zone dance competition for hip-hop, b-boys/girls, that took place on a scene that were made in silhouette of a real G-Shock watch;

3) vending machine giving discounts beside of snacks and drinks and light installation in G-Shock watch contours;

4) the winner of Best Trick competition in our Extreme Zone as a part of don't Take Fake Monster Sessions got G-Shock watch too.